I'm Jordan Stratton, a social media and creator marketing strategist who helps brands show up authentically in culture.

I've spent the past eight years building engaged communities and scalable social strategies across entertainment and lifestyle brands. At The Dad, I helped grow a 10M+ audience recognized by Digiday as one of the most engaged communities on the internet. Now, as Digital Marketing Manager at Boston Beer Company, I lead national organic social and creator strategy for Samuel Adams, translating cultural trends into frameworks that work across markets.

I believe the best social media is participatory, not promotional. Strong creator partnerships happen when brands trust storytellers to use their own voice. And the content that actually works lives at the intersection of cultural awareness, platform fluency, and smart experimentation.

I'm drawn to brands that care about building communities and sparking real conversations. I think a lot about scalable systems, performance insights, and how to turn trends into strategy, but also about what makes people stop scrolling and actually engage.

If you're looking for someone who balances strategic thinking with hands-on execution and doesn't take themselves too seriously in the process, let's connect.